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Video consumption has transformed, redefining "primetime" into "anytime," blurring the definition of "television". As TVs become just screens and screens become TVs, can traditional content and original online content both thrive in a single digital world?
In this article, we share research based insights examining current consumption of streaming and original online content video. Not since the growth of cable networks and satellite distributions in the 90s have we seen such a significant transformation in the way video content is produced, distributed and consumed. Learn more about what consumers are doing online, and what this will mean for the future of video.
While traditional marketing can still play a role in a restaurant’s marketing mix, today restaurant owners are presented with a greater number of technology options and promotional opportunities than ever before. Technology, including social media has changed the landscape at even the smallest neighborhood restaurants, and it is no longer a rarity to see a server taking an order on a tablet tableside.
This paper will help answer the question: are restaurateurs who embrace new approaches to promotional marketing successful?
Four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important. This study, conducted among 18,150 adults by global research company Ipsos, asked respondents to consider their views of large companies.
What’s in your pocket? If you’re like the increasingly vast majority of Americans, you could easily answer that question with “the whole Internet!” According to the results of our eNation survey conducted in May 2013, 62% of Americans have access to a mobile device with web connectivity (a smartphone or tablet device). Learn more about when and how Americans use their mobile devices, including activities like researching products while in-store, online shopping, and using apps.
Thanks to the growing number of digital channels, consumers are inundated with information at every turn, particularly when it comes to a major purchase decision like buying a car. Now more than ever, marketers need to understand exactly how and when to communicate their brand message to the customers they want to influence.
Microsoft Advertising partnered with Ipsos MediaCT and Ipsos OTX for “The Consumer Journey: Auto-Buyers” study. The goal was to learn how consumer behavior and needs during the auto-buying purchase path can highlight opportunities for advertisers. Over a five-month period in four markets – Brazil, India, the United Kingdom, and the United States – the study revealed fascinating consumer insights.
Key takeaways from the study include:
- Across markets, consumers experience five distinct stages along the path to purchase; digital media plays an important role at each stage.
- While consumers in markets with a greater autos legacy may navigate the purchase path more easily, consumers in other markets may experience ‘switchbacks’ to earlier stages.
- Consumers want to experience the car before they visit a dealership, and are more likely to purchase from a dealer they like.
- Understanding the emotional and/or functional needs of consumers at each stage in the auto-buying journey is key to creating effective brand messaging across channels.
The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,513 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.
A new poll in 16 developed nations finds a majority (61%) disagree (28% very much, 33% somewhat) that companies that contract their clothing to be manufactured in another part of the world cannot be expected to be held responsible for things being done somewhere else unless they actually owned and operated themselves. The poll was conducted among 12,484 adults in 16 countries by global research company Ipsos on behalf of CTV News.
Corporate social responsibility (CSR) is becoming increasingly important as a result of the interconnected nature of our globalized world. As consumers, employees and citizens, people expect a CSR strategy from the companies they buy products from, the employers they work for and the governments that serve them. During this recorded webinar, the speakers reference new research from Ipsos’ Global @dvisor - a 24-country, monthly survey exploring economic, social and consumer attitudes – about just how much CSR matters to us all.
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved. Download this detailed paper to learn how to leverage RED measures - Relevance, Expensiveness, and Differentiation - as well as identify which of the 12 Innovation Archetypes your product fits into. The insights in this paper will help you:
- Understand how to use research to manage your innovation portfolio, and how that ties to meaningfully higher share price.
- Guide the level of marketing and effort that should be given to any particular innovation.
- Drive the incrementality of the new products in your current portfolio.
- Gain the ammunition you need to get your big ideas green-lighted.
The Huffington Post Article June 8, 2013 — According to recent research conducted by Ipsos for Google, baby boomers comprise the fastest growing segment of smartphone owners. In fact, boomers make up a third of all Internet users, with a third of those boomers describing themselves as “heavy Internet users.”