News displayed on this page are press releases from ipsos-na.com.
Go on the source for older articles or click on titles to learn more.
Will shopping ever go back to the 1980s when Americans averaged four trips every month to any one of the 30,000 malls across the country? Probably not, but it is also unlikely that malls will completely disappear given the results of our recent Ipsos U.S. Omnibus survey in which we dug deeper into retail shopping. In fact, many Americans are still visiting malls regularly, with 50% saying they visited a shopping center or plaza within the last week. That said, there is no denying that retail buying has changed dramatically since the heyday of the shopping center. This is how…
Is there a rise in global populism? What is populism? Cliffod Young, US President of Ipsos Public Affairs, addresses these questions and more in his latest presentation.
Episode 9, March 29, 2017 — This week Chris Jackson and Phil Elwood are joined by Julia Clark. With the collapse of the Republican Obamacare alternative, Trump’s support has dipped overall, but especially how he is working with congress and his work on healthcare. Despite this fall, Trump’s numbers on jobs and the economy remain strong – topics he should focus on if he wants to raise his overall approval numbers.
Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.
Read our latest case study to discover the bottom line results our client achieved when we implemented Ideas*Overnight — a quantitative idea screening tool that tests up to 100 ideas in less than 24 hours.
In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news. The group discussed two key sources of error in polling — sampling errors and measurement errors — and how journalists can learn to spot them and interpret polls accurately in their stories. They further shared examples from Ipsos’ work with media outlets to show the variety of ways polling and survey data can be used in the context of good journalism.
Half (49%) of Americans know that the uninsured rate decreased under the Affordable Care Act.
Ipsos/NPR Data: Healthcare Knowledge and Perception
The majority (82%) of Americans believe vetted refugees should be allowed entry, within limits.
While the majority (88%) of global citizens agree that men and women should be equal, 72% feel that inequality still exists.
Hear Ipsos’ Dr. Steve Kraus discuss in detail the emerging trends and key opportunities related to Affluents and financial services. During this recent webinar, Steve, Chief Insights Officer responsible for the Ipsos Affluent Survey, explored Affluent moods, money and mindsets as they relate to…
- Living & Investing Under Uncertainty: How are Affluents making financial decisions in a world full of uncertainties?
- Affluents & Innovation: How interested are Affluents in adopting financial innovations such as robo-brokers, mobile wallet apps, digital-only banks, and more?
- Affluents & Advice: What kind of financial advice do Affluents receive? How do they weigh professional advice with their own investing ideas and research? How do they choose new advisors?
- Money & Media: A cross-platform perspective on how Affluents consume media related to money and investments.
At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program. In so doing, we facilitate a disciplined discussion that allows us to effectively identify any barriers to success and that points us in the right direction in terms of program design. Care to know what those four steps are? Download this detailed paper now.